The project is a collaboration between Queen’s guitarist and the Italian brand XERJOFF
Brian May has launched Save Me, a new, exclusive fragrance to help save endangered wildlife.
Queen’s guitarist is also the founder of Save Me Trust, an association that works in partnership with NGOs, the government and business field with the intent of salvaging and safeguarding wildlife, by bringing change at all sustainability level.
The fragrance is the result of the collaboration between May’s Trust and XERJOFF, the niche perfumery Italian brand founded by creative manger Sergio Momo. A regular 50ml bottle of Save Me costs €235, while the limited, autographed versions are going for €500. Yes, they’re not cheap.
Save Me has an interesting perfume pyramid which includes floral notes like jasmine, tuberose and gardenia as well as woodsy notes.
Funny thing: even if the fragrance is vegan, it’s meant to smell like flowers, sandalwood and badger, May’s favorite animal.
May has been a long-term animal activist and he used his voice to promote veganism by sharing his thoughts about the connection between eating animals and the coronavirus crisis: «If you want to get deep into it, I think we should be looking again at whether we should be eating animals», he told NME back in April. «That’s a central issue here, this pandemic seemed to come from people eating animals and it’s becoming more well known that eating animals is not the greatest thing for our health.»